Hospitality · 2025
All work →St.Regis Saadyiat Island
Ginori Cafe
- Role
- Director / DOP / Editor
- Output
- Brand film + 3 cutdowns
- Summary
- Premium lifestyle storytelling designed for scalable social cutdowns.
Hero Film
Brief
Capture the property experience with an editorial pace and hook-first openings.
Approach
- Define 10–15 hook variants aligned to the offer
- Shoot system optimized for multiple formats
- Edit structure designed for 15s/30s
Deliverables
- 1x hero film
- 6x 9:16 cutdowns
- frame pulls for social
Selected Frames
